SUMMARY /
Managed the end-to-end process of designing and producing seasonal retail signage for key campaigns including Halloween, Lunar New Year, Christmas, Valentine’s Day, and Easter. Tasks included concept development, creating final designs, preparing and reviewing print-ready files, and maintaining clear communication with print vendors. Oversaw proofing and approval of physical samples to ensure color accuracy, material quality, and brand consistency.
PROJECT TASKS /
Developed print-ready files for seasonal campaigns for retail stores across Canada
Coordinated directly with printers to ensure proper specifications and production quality
Proofed and approved physical samples for color accuracy, materials, and consistency with brand standards
*Select illustrations shared/ created within the Purdys Creative Team
*Photography by Samuel Rendon & Kornelia Kulbacki
