SUMMARY /
Led art direction and editorial design for Purdys Chocolatier’s seasonal fundraising catalogues, produced biannually in Spring and Winter. Each season began with strategic reviews of previous campaigns and the development of a refreshed creative direction, encompassing both design and photography, presented to executive stakeholders for approval. Over recent years, this initiative has evolved into a more refined, premium presentation, elevating both the catalogue’s design and the brand’s fundraising program as a whole.
PROJECT TASKS /
Directed catalogue creative, providing input on design and photography direction
Coordinated prop sourcing and purchasing to support seasonal photography needs
Executed editorial design with a focus on clarity, hierarchy, and brand consistency
Oversaw multiple proofing rounds to ensure accuracy in pricing, item codes, and visual execution
Managed artwork release and approvals, including vendor communication, proof reviews, and on-site press checks
*Photography by Samuel Rendon & Kornelia Kulbacki