SUMMARY /
Packaging artwork for Purdys.com. The creative team at Purdys is responsible for producing seasonal and year-round collections. Considerations for these collections include budget, sustainability, new trends in illustration, varnishes, paper types and strong brand identity (20% of packaging must be ‘Purdys Purple’). A transition to a more premium look has been set to fully come in fruition in the upcoming years.
“Create connection and joy through the power of chocolate”
Purdys strives to be inclusive and accessible to all, planning for seasons celebrated by a variety of cultures and people. Every year, new initiatives are taken with extensive surveying and research to recognize these celebrations.
PROJECT TASKS /
Creative Direction & Feedback
Guided design development through art direction and constructive feedback to ensure alignment with brand vision and campaign objectives.
Packaging Design
Created and refined packaging concepts incorporating illustration, typography, brand assets, and elements such as NFT/ING integration.
Prepress Production
Prepared print-ready files with precision, including varnishing, spot colors, dielines, and technical setup for flawless execution.
Artwork Release & Approvals
Managed vendor communications, reviewed digital proofs, and approved physical samples to guarantee accuracy, quality, and consistency across production.
*Select illustrations shared/ created within the Purdys Creative Team
*Photography by Samuel Rendon & Kornelia Kulbacki
